Online Behavioral Advertising: A How-To Guide

Online Behavioral Advertising: A How-To Guide

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a company’s website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers to situations in which a company permits others to place tracking cookies on the computers of people who visit the company’s website, so that those individuals can be monitored across a behavioral advertising network. …

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Guidelines for Online Behavioral Advertising

Guidelines for Online Behavioral Advertising

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers to situations in which a company permits others to place tracking cookies on the computers of people who visit the site, so that those individuals can be monitored across a behavioral advertising network. …

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Behavioral Advertising At A Glance (2015)

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer.  Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers to situations in which a company permits others to place tracking cookies on the computers . . . Behavioral Advertising_At A Glance_1