Guidelines for Online Behavioral Advertising

Guidelines for Online Behavioral Advertising

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers to situations in which a company permits others to place tracking cookies on the computers of people who visit the site, so that those individuals can be monitored across a behavioral advertising network. …

guidelines-for-online-behavioral-advertising

The Top Three Privacy Takeaways of the New Delaware Online Privacy and Protection Act

Delaware’s New Privacy Policy Requirements

Effective January 1, 2016, Delaware became the second state in the U.S., joining California, to require operators of commercial websites that collect personally identifiable information to post online privacy policies. The Delaware Online Privacy and Protection Act (DOPPA) applies to anyone who operates a “commercial internet website, online or cloud computing service, online application, or mobile application.”…

doppa

California Do Not Track Law (2014

CaliforniaDoNotTrack

A California statute requiring websites to revise their privacy policies to address “Do-Not-Track” went into effect January 1, 2014. The new statute requires all commercial websites and online services – including mobile applications – that collect personally identifiable information across third-party websites to disclose how they respond to the Do Not Track signal . . .