Behavioral Advertising At A Glance (2015)

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer.  Online behavioral advertising takes two forms. “First party” behavioral advertising refers to situations in which a website uses information that it obtains when interacting with a visitor. “Third party” behavioral advertising refers to situations in which a company permits others to place tracking cookies on the computers . . . Behavioral Advertising_At A Glance_1

 

California Do Not Track Law (2014

CaliforniaDoNotTrack

A California statute requiring websites to revise their privacy policies to address “Do-Not-Track” went into effect January 1, 2014. The new statute requires all commercial websites and online services – including mobile applications – that collect personally identifiable information across third-party websites to disclose how they respond to the Do Not Track signal . . .