Email Marketing In Canada (CASL): A How-To Guide

Email Marketing in Canada (CASL): A How-To Guide

On July 1, 2014, the central provisions of the Canadian Anti-Spam Law (“CASL”) came into force. 1 These provisions generally prohibit the sending of a Commercial Electronic Message (“CEM”) without a recipient’s express consent, and unless the CEM contains certain sender identification information and an effective unsubscribe mechanism. CASL provides a number of nuanced exceptions to the express consent requirements of the law. The primary enforcement agency of CASL is the Canadian Radio-television and Telecommunications Commission (CRTC). The CRTC has several compliance tools to enforce CASL, including the issuance of Administrative Monetary Penalties (AMPs) against individuals and organizations that have violated CASL’s provisions. …

CASL

Guidelines for Email Marketing in Canada (CASL)

Guidelines for Email Marketing in Canada

On July 1, 2014, the central provisions of the Canadian Anti-Spam Law (“CASL”) came into force. [1] These provisions generally prohibit the sending of a Commercial Electronic Message (“CEM”) without a recipient’s express consent, and unless the CEM contains certain proscribed sender identification information and an effective unsubscribe mechanism. CASL provides a number of nuanced exceptions to the express consent requirements of the law. The primary enforcement agency of CASL is the Canadian Radio-television and Telecommunications Commission (CRTC). The CRTC has several compliance tools to enforce CASL, including the issuance of Administrative Monetary Penalties (AMPs) against individuals and organizations that have violated CASL’s provisions. …guidelines-for-email-marketing

How to Comply with the CAN-SPAM Act (2016)

Email is ubiquitous in modern life with billions of emails – wanted and unwanted – sent each day. Since its enactment in 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing (“CAN-SPAM”) Act has attempted to curb the number of unwanted emails and impose some rules on a largely unregulated frontier. When followed, CAN-SPAM Act’s restrictions give email recipients some control over their inboxes and also maintain fairness in how emails present themselves. Failure to follow the CAN-SPAM Act can lead to penalties of up to $16,000 per violation….

complycanspam

CAN-SPAM An In-House Guide (2015)

Email is ubiquitous in modern life with billions of emails – wanted and unwanted – sent each day.  Since its enactment, the CAN-SPAM Act has attempted to curb the number of unwanted emails and impose some rules on a largely unregulated frontier. When followed, CAN-SPAM’s restrictions give . . . CAN-SPAM

 

The Canadian Anti Spam Law (CASL) At A Glance (2015)

On July 1, 2014, the central provisions of the Canadian Anti-Spam Law (CASL) came into force.  These provisions generally prohibit the sending of a Commercial Electronic Message (CEM) without the recipient’s express consent, and unless the CEM contains certain proscribed sender information and an unsubscribe mechanism. CASL provides a number of nuanced exceptions to the express consent requirements of the law, however . . . CASL_At A Glance_1