Knowing Where You Are, When You Are: Creepy or competitive? The privacy and security issues involved with geo-location tracking

Knowing Where You Are, When You Are: Creepy or competitive? The privacy and security issues involved with geo-location tracking

Smartphones, smartphone apps, websites, and other connected devices (e.g., “wearables”) increasingly request that consumers provide their geo-location information.  Geo-location information can refer to general information about a consumer’s location, such as his or her city, state, zip code, or precise information that pinpoints the consumer’s location to within a few feet, such as his or her GPS coordinates. …

Knowing

Does Your Organization Collect Geo-Location Information?

Smartphones, smartphone apps, websites, and other connected devices (e.g.,“wearables”) increasingly request that consumers provide their geo-location information.  Geo-location information can refer to general information about a consumer’s location, such as his or her city, state, zip code, or precise information that pinpoints the consumer’s location to within a few feet, such as his or her GPS coordinates.

Organizations request geo-location information for a variety of reasons.  For example, many apps – such as transportation or delivery services – require geo-location in order to provide services that are requested by the consumer.  Other apps – such as mapping programs, coupon programs, or weather programs – require geo-location information in order to provide consumers with useful information.  Because such information has become intertwined, in many cases, with products and services, some organizations require the user to “Accept” or ‘“Agree”’ to the collection of geo-location information as a condition to using a device, application, or website….

geolocation

Webinar: What In-House Counsel Need to Know about Data Privacy in the Sharing Economy

April 21, 2016 at 12 p.m. EDT 

Sharing Economy companies have unleashed new technologies to reduce barriers to economic participation, giving millions of would-be entrepreneurs the tools to share their time, vehicles, homes and other assets to help cover expenses. Many of these tools also give sharing economy companies access to sensitive personal data regarding their users, including GPS coordinates, driving records, criminal history information and more. However, because these industries tend to be highly regulated, many companies are required by regulation to collect and store this data beyond the period dictated by business necessity. Join San Francisco Partner Daniel Rockey as he discusses some of the key privacy issues facing sharing economy companies and strategies to reduce the legal risks inherent in collecting and storing sensitive personal data. Click here for more information or to register.

We are presenting this audio web cast through Celesq® Attorneys Ed Center in partnership with West LegalEdcenter.

Geo-Location Tracking At A Glance (2015)

Smartphones, smartphone Apps, websites, and other connective devices increasingly request that consumer’s provide their geo-location information.  Geo-location information can refer to general information about a consumer’s location, such as their city, state, or zip code, or precise information that pinpoints the consumer’s location to a few feet . . . Geo-Location_Tracking_At A Glance (2)_1