Smartphones, smartphone apps, websites, and other connected devices (e.g.,“wearables”) increasingly request that consumers provide their geo-location information.  Geo-location information can refer to general information about a consumer’s location, such as his or her city, state, zip code, or precise information that pinpoints the consumer’s location to within a few feet, such as his or her GPS coordinates.

Organizations request geo-location information for a variety of reasons.  For example, many apps – such as transportation or delivery services – require geo-location in order to provide services that are requested by the consumer.  Other apps – such as mapping programs, coupon programs, or weather programs – require geo-location information in order to provide consumers with useful information.  Because such information has become intertwined, in many cases, with products and services, some organizations require the user to “Accept” or ‘“Agree”’ to the collection of geo-location information as a condition to using a device, application, or website….

geolocation