Guidelines for Email Marketing in Canada

On July 1, 2014, the central provisions of the Canadian Anti-Spam Law (“CASL”) came into force. [1] These provisions generally prohibit the sending of a Commercial Electronic Message (“CEM”) without a recipient’s express consent, and unless the CEM contains certain proscribed sender identification information and an effective unsubscribe mechanism. CASL provides a number of nuanced exceptions to the express consent requirements of the law. The primary enforcement agency of CASL is the Canadian Radio-television and Telecommunications Commission (CRTC). The CRTC has several compliance tools to enforce CASL, including the issuance of Administrative Monetary Penalties (AMPs) against individuals and organizations that have violated CASL’s provisions. …guidelines-for-email-marketing