Guidelines for Facial Recognition Technology

Facial recognition technology uses algorithms that map facial features – such as the distance between a person’s eyes, or the width of a person’s nose – and compares those features to a database of known individuals. Organizations may use the technology for security (e.g., cameras that “ID” employees or criminals), marketing to consumers (e.g., cameras that “ID” particular customers), or designing products that quickly categorize digital media (e.g., photograph sorting). …

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