Many of the most popular mobile apps collect personally identifiable information. Although most app developers are not required to display a privacy policy under federal law, they are contractually required to do so pursuant to the terms and conditions of the websites that market most major mobile device applications (e.g.,the Apple Store or Google Play). In addition, the California Attorney General has taken the position that applications that collect personal information are required to post a privacy policy pursuant to the CalOPPA….

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