Privacy certifications, or “trustbrands,” are seals licensed by third parties for organizations to place on their homepage or within their privacy policy.  The seals typically state, or imply, that the organization which has displayed the seal has high privacy or security standards, or has had its privacy or security practices reviewed by a third party.  Some seals also imply that the organization has agreed to join a self-regulatory program that may provide consumers with additional rights, such as a mechanism for resolving privacy-related disputes….

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